Improving People's Lives Through Altruistic Living

You know that feeling you get when you do something good? Today that feeling is a by-product of charitable behavior. Charities' real focus is on their charitable mission, understandably so, with that feeling contributors get being a "secondary effect". Where's Your Heart? will turn that model upside down. For us, the charitable purpose is "secondary" while that feeling participants experience is our primary purpose.

We believe that feeling is important, even though it goes mostly ignored in today's charitable market. It's a soft metric... it can't be measured or counted and so remains in the background. Measurable or not, we've all felt it. A single kind gesture given or received can turn our day around. Go into a room where people are complaining, and you get brought down. A room where people are happy, brings you up. We all know it. Yet we ignore it.

What if we had a community of friends whose kindness regularly inspired us?

What if we valued altruistic activities equally with material ones?

That feeling is a high, it's a reward for altruistic behavior. Appearing in a rush, it dissipates because we mostly ignore it. Like an ember, it must be carefully cultivated and fed lovingly in order for it to burn brightly and spread, and play a larger part in healing us individually, and as a world-community.

Where's Your Heart? will create, nurture, and share that feeing(tm) to achieve our mission of improving people's lives through altruistic living. We'll do this through innovative charitable events that enable people to connect more closely with each other through social media, and develop a long-term relationship to a cause that's close to their heart.

In addition to Bleed for Your Cause, please check out Cleanse for Your Cause which starts on December 4th, 2010 and being run on Facebook. Cleanse for Your Cause is raising money for 10 different causes, has 50 participants in 10 coutries, and has received over $4,000 (€2,900) in pledges.

Please read more about our activities on our blog.

WYH? is an US governement certified 501(c)(3) non-profit organization. All donations are tax deductible.